- Posted 24 October 2022
- Salary$90,000 - $120,000 + super
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy
- Reference411127
- Job Category Qualitative Research & Planning, Behavioural, Innovation & Brand Strategy
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Qualitative Researcher - Brand Strategy, Behavior & Cultural Insights
Job description
The cool stuff we thought you would want to know about our client …
A unique market position: This is not your average agency. An electric fusion of brand developers, cultural and behavioral experts, strategic planners, and consumer insights specialists. These guys talk to clients about actions. All projects involve strategy, and they use their expertise to help their clients and brands be heard with a clear voice that resonates with consumers.
More than just research: Working at a deeper level with clients. Things don’t stop with a debrief. Much of their work continues through to brand and creative development and output.
Brand experts: Able to answer big and small questions, they are highly proficient across: Opportunity Identification, Marketing Strategy Development, Brand Positioning, Brand Story & Identity Development, Marketing Communication, Creative Strategy Development and Brand Measurement.
Key responsibilities:
You will likely have worked previously in market research, brand strategy or planning.
You love asking questions! When it comes to your work you leave no stone unturned. You love nothing better than charting the unknown and fully immersing yourself in a new client or sector.
You love speaking to people and doing qual! Be it in the group room, in the home, in store, at a party, on the street, online – you’ll love creative approaches to getting to qual insights.
You are a brand fanatic! When it comes to brands you love them all, and you can cross-pollinate learnings and observations about your own brand experiences into your work.
You get things done! It goes without saying that you are a doer. You will be able to roll your sleeves and juggle many balls.
In return you will get to work with a team that support and respect each other, where personal and professional development is taking seriously. They offer flexible working and a great office space as well-rounded health and wellness program.
Interested? Please send your CV to rhaylett@resourcesgroup.com or call Rowan on +61449880582 for a confidential discussion about this role and related opportunities.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
A unique market position: This is not your average agency. An electric fusion of brand developers, cultural and behavioral experts, strategic planners, and consumer insights specialists. These guys talk to clients about actions. All projects involve strategy, and they use their expertise to help their clients and brands be heard with a clear voice that resonates with consumers.
More than just research: Working at a deeper level with clients. Things don’t stop with a debrief. Much of their work continues through to brand and creative development and output.
Brand experts: Able to answer big and small questions, they are highly proficient across: Opportunity Identification, Marketing Strategy Development, Brand Positioning, Brand Story & Identity Development, Marketing Communication, Creative Strategy Development and Brand Measurement.
Key responsibilities:
- Managing and strengthening client relationships
- Unpacking client problems and designing research frameworks
- Qualitative consumer engagement techniques – focus groups, workshops, ethnography etc
- Synthesising, analysing and contextualising data
- Delivering impactful strategies in creative, inspiring stories
- Trend blogs and written pieces detailing the changing culture of consumers and brands
- Spotting opportunities to evolve client’s thinking and your own
You will likely have worked previously in market research, brand strategy or planning.
You love asking questions! When it comes to your work you leave no stone unturned. You love nothing better than charting the unknown and fully immersing yourself in a new client or sector.
You love speaking to people and doing qual! Be it in the group room, in the home, in store, at a party, on the street, online – you’ll love creative approaches to getting to qual insights.
You are a brand fanatic! When it comes to brands you love them all, and you can cross-pollinate learnings and observations about your own brand experiences into your work.
You get things done! It goes without saying that you are a doer. You will be able to roll your sleeves and juggle many balls.
In return you will get to work with a team that support and respect each other, where personal and professional development is taking seriously. They offer flexible working and a great office space as well-rounded health and wellness program.
Interested? Please send your CV to rhaylett@resourcesgroup.com or call Rowan on +61449880582 for a confidential discussion about this role and related opportunities.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.