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Behavioural Insights Strategist

Job description

This role will stretch your left and right brain thinking, blending logic with creativity.

Independently owned, values-driven and exceptionally innovative, this Strategic Insights Consultancy is at the forefront of qualitative research, cultural insights, and behaviour change.

For over a decade, they’ve partnered with socially aligned commercial brands, charities, NGOs, and government departments for over a decade to tackle their most complex real-world problems.

Their expertise lies in their ability to uncover the intricacies of human behaviour and understand the subconscious influences that nudge decision-making. They draw upon multidisciplinary thinking - qualitative research, tech-enabled AI, cultural insights, social media listening, behavioural economics, eye-tracking, contextual observations, strategy, branding and anthropology.

The role: Strategist

As the Melbourne division of the consultancy continues to grow – they’re excited to welcome a strategic thinker who can integrate behavioural science, market research and creativity to join them.
You’ll have the opportunity to work across many areas – communications planning, brand positioning, cultural insights, trends forecasting, customer journey mapping, innovation, new product design, segmentation, U&A and behavioural nudging. Bespoke, brief-led, no two projects will be the same. One month could see you designing interventions that aim to convert one-off charity donations to regular giving, re-conceptualising the future needs of Australian housing, investigating Gen-Zs relationship to online dating, joining the dots between fashion and female empowerment, or developing behavioural nudges/ interventions that help teens stay safe online.

Working in deep collaboration and partnership with clients, strategists are involved in all aspects of the consulting process, from pitch to final presentation:
  • Facilitating client conversations and diagnosing briefs
  • Project management
  • Designing and mapping methodologies and BSCI frameworks
  • Facilitating fieldwork – IDIs, workshops, observations, workshops, co-creation sessions
  • Triangulate, synthesise and interpret data.
  • Design and apply evidence-based interventions and behavioural nudges.
  • Report writing, presenting, and bringing insights to life through strategic storytelling and data visualisation. 
We’re looking to speak to individuals that have:
  • Proven commercial experience in behavioural economics, cultural insights, market research and strategy.
  • A multidisciplinary approach to problem-solving combining quantitative and qualitative and a desire to use new tools, tech and thinking.
  • Experience with quantitative survey design, analysis, facilitating workshops, in-depth interviews, focus groups, online communities, ethnography, and observations.
  • An understanding of behavioural tools – nudging, social forms, framing, heuristics, RCTs, scarcity, unconscious biases, rational choice, etc.
  • Empathy, curiosity and have their finger firmly on the pulse of trends, world events and pop culture
They’re committed to a positive, flexible and family-friendly workplace offering progressive benefits such as:
  • Generous paid parental leave + 5 additional annual leave days
  • Health & wellness programs
  • Fun socials from pub lunches to charity days and birthday celebrations
  • Amazing training and development from 1:1 mentoring to external industry conferences.
  • A hybrid working culture is split between home and office, with the flexibility to tailor your week around important life priorities.
To apply or for additional information, please get in touch with Emily Moser at or call me on +61 449 172 882 for any further information.
About Resources Group:
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to understand your career aims truly and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue chips across Australia, NZ and APAC. 
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.