- Posted 23 June 2025
- Salary $80,000 - $110,000 + amazing benefits
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy
- Reference861334
- Job Category Qualitative Research & Planning, Behavioural, Innovation & Brand Strategy
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Qualitative Research Strategist - Brand Insights
Job description
A leading boutique yet globally minded insights consultancy is looking for a curious and strategic Qualitative Researcher to join their growing Melbourne-based team.
They help some of the world’s most loved brands understand people — and, in doing so, build stronger, more meaningful connections that fuel growth.
With a local HQ in Melbourne and a footprint that extends to the US, they work across an exciting spectrum of FMCG and retail clients – from supermarkets and skincare to snacks and sparkling drinks. Their work cuts across categories and continents, bringing rich consumer insight to the heart of strategic brand decisions.
As a Qualitative Research Strategist, you’ll join a growing and close-knit qualitative team, working directly with a dynamic Head of Qual and a supportive senior consultant. Together, you’ll shape the kind of brand thinking that drives innovation, sparks product development, reimagines packaging, and elevates design.
It's an awesome opportunity to fast-track your qualitative skills, with heaps of room to learn, grow and try new ideas.
No two projects are the same. Each brief is custom-built and often multi-method, giving you room to stretch and strengthen your qualitative muscles — from focus groups and empathy interviews to shop-along, in-home observations, co-creation workshops and cultural immersions. They even have their focus group rooms on-site in their light, open-plan offices.
You’ll be hands-on throughout – from designing discussion guides and moderating fieldwork to crafting compelling insights and delivering them in story-rich, strategic presentations – with tailored L&D from day one.
The ideal candidate is someone with a flair for storytelling, a natural ability to build rapport with people, and the curiosity to get under the skin of consumer behaviour – all the ingredients of a natural quallie.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
They help some of the world’s most loved brands understand people — and, in doing so, build stronger, more meaningful connections that fuel growth.
With a local HQ in Melbourne and a footprint that extends to the US, they work across an exciting spectrum of FMCG and retail clients – from supermarkets and skincare to snacks and sparkling drinks. Their work cuts across categories and continents, bringing rich consumer insight to the heart of strategic brand decisions.
As a Qualitative Research Strategist, you’ll join a growing and close-knit qualitative team, working directly with a dynamic Head of Qual and a supportive senior consultant. Together, you’ll shape the kind of brand thinking that drives innovation, sparks product development, reimagines packaging, and elevates design.
It's an awesome opportunity to fast-track your qualitative skills, with heaps of room to learn, grow and try new ideas.
No two projects are the same. Each brief is custom-built and often multi-method, giving you room to stretch and strengthen your qualitative muscles — from focus groups and empathy interviews to shop-along, in-home observations, co-creation workshops and cultural immersions. They even have their focus group rooms on-site in their light, open-plan offices.
You’ll be hands-on throughout – from designing discussion guides and moderating fieldwork to crafting compelling insights and delivering them in story-rich, strategic presentations – with tailored L&D from day one.
The ideal candidate is someone with a flair for storytelling, a natural ability to build rapport with people, and the curiosity to get under the skin of consumer behaviour – all the ingredients of a natural quallie.
- 1+ years’ experience in qualitative research, insights, or brand strategy
- Practical experience conducting in-depth interviews, groups, or workshops
- An intuitive understanding of people and behaviour — both what and why
- Strong writing and storytelling skills; confident presentation abilities a plus
- Full pay for 4-day working weeks – amazing!
- 5+ weeks’ leave
- Hybrid working model – flexible, balanced, and burnout-free
- Clear progression pathways and merit-based promotions
- Modern office, creative culture, and regular social events
- Tailored learning & development plans and 1:1 mentoring
- Genuinely supportive and empathetic leadership
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.