- Posted 24 November 2022
- Salary$80,000 - $100,000 + SUPER
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy
- Reference446525
- Job Category Qualitative Research & Planning
- Salary Band 75-100
- Currency AUD
Consultant
Qualitative Brand Strategist - Cultural + Behaviour + Artificial Intelligence
Job description
We’re looking for a strategic thinker with an appetite for learning, experimenting, and pushing boundaries in the space of consumer insight strategy.
You’re a cultural sleuth. Passionate about talking to people, observing people, and developing a deep contextual understanding of behaviour and motivation.
You love theory but moreover you love applying it in a commercial agency context, working across a constant flow of projects and clients to unlock growth opportunities with inspiring strategies to engage consumers and create cultural meaning.
Your heart beats a little faster at the idea of cutting-edge Big Qual & Consultancy – bringing together amazing minds and technology.
The Agency:
Successful, national insights business with 3 thriving offices
Clients - Iconic brands & trailblazing upstarts across most industries
Pioneering frameworks combining cultural strategy, behavioural science and disruptive AI technology
Proudly a purpose driven, valued based organisation. Driven by inclusivity, equality, sustainability and taking responsibility for the impact they have on the industry, their people and community.
Flexibility + Premium salaries + Bonus + Tailored benefits + Wellbeing initiatives + Fun!
Key Responsibilities:
Manage and strengthen client relationships
Unpack client problems and design research frameworks
Qualitative consumer engagement techniques – groups, workshops, ethnography, social media etc
Synthesising, analysing and contextualising data
Delivering impactful strategies in creative, inspiring stories
Trend blogs and written pieces detailing the changing culture of consumers and brands
Spotting opportunities to evolve client’s thinking and your own
Our Ideal Profile:
Prior experience in insights led strategy (market research agency ideal)
A keen interest in consumer behaviour
Expert in qualitative research methods
A psych/behavioural academic profile is particularly exciting
A commercial brand/marketing/innovation lens of insights
Excellent at distilling findings into tangible actions for clients
Vibrant, energetic, excitable curiosity in the world and people
Interested? Please send your CV to glewis@resourcesgroup.com or call Gemma on +61 (0) 452 417 265 for a confidential discussion about this role and related opportunities.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.