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Marketing Scientist - FMCG & Retail Research and Insights

Job description

One of Australia's leading brand, product and innovation research companies in the FMCG/CPG and retail space is offering a fantastic opportunity for a Marketing Scientist to join their team of innovative professionals.
Masters at identifying the “consumer truth” they can pinpoint the insights that resonate with a client's target audience creating compelling brand stories that connect on a deeper level.
They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.
Services they offer:
  • Portfolio positioning
  • Communications testing
  • New brand development
  • Target Market Identification
  • Visual identity strategy
  • Category deep dives and U&A’s
  • Consumer and shopper journey mapping
  • Occasion and need state mapping
  • Innovation platform development and screening
  • Shopper research
So what will you need and do?
  • You’ll work with the Head of Quantitative to identify the analysis techniques needed to solve individual client problems, having input into proposal writing
  • You’ll leverage your experience with quantitative survey-based research to ensure the questionnaire design is intelligent and fit for purpose
  • You’re a whizz with SPSS or Q and have experience running at least some of the following – segmentations, max diff, market mix modelling, choice modelling, demand and price forecasting
  • You’ll be confident to bring the numbers to life with impactful charts and reports.
  • You are a numbers nut who enjoys staying abreast of the latest technology and tools.
Also on offer 25 days leave, unlimited unpaid leave, flexible working, a supportive fun and inclusive culture, bosses who care and listen, tailored development plans, state of the art offices in South Melbourne