- Posted 09 May 2023
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy
- ReferenceRH090523
- Job Category Quantitative Insights & Strategy, Data Science & Analytics
Consultant
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Marketing Scientist - FMCG & Retail Research and Insights
Job description
One of Australia's leading brand, product and innovation research companies in the FMCG/CPG and retail space is offering a fantastic opportunity for a Marketing Scientist to join their team of innovative professionals.
Masters at identifying the “consumer truth” they can pinpoint the insights that resonate with a client's target audience creating compelling brand stories that connect on a deeper level.
They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.
Services they offer:
So what will you need and do?
Also on offer 25 days leave, unlimited unpaid leave, flexible working, a supportive fun and inclusive culture, bosses who care and listen, tailored development plans, state of the art offices in South Melbourne
Masters at identifying the “consumer truth” they can pinpoint the insights that resonate with a client's target audience creating compelling brand stories that connect on a deeper level.
They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.
Services they offer:
- Portfolio positioning
- Communications testing
- New brand development
- Target Market Identification
- Visual identity strategy
- Category deep dives and U&A’s
- Consumer and shopper journey mapping
- Occasion and need state mapping
- Innovation platform development and screening
- Shopper research
So what will you need and do?
- You’ll work with the Head of Quantitative to identify the analysis techniques needed to solve individual client problems, having input into proposal writing
- You’ll leverage your experience with quantitative survey-based research to ensure the questionnaire design is intelligent and fit for purpose
- You’re a whizz with SPSS or Q and have experience running at least some of the following – segmentations, max diff, market mix modelling, choice modelling, demand and price forecasting
- You’ll be confident to bring the numbers to life with impactful charts and reports.
- You are a numbers nut who enjoys staying abreast of the latest technology and tools.
Also on offer 25 days leave, unlimited unpaid leave, flexible working, a supportive fun and inclusive culture, bosses who care and listen, tailored development plans, state of the art offices in South Melbourne