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Shopper Insights Manager - FMCG & Category Strategy

Job description

Shopper Insights Agency

This agency has the only benchmarking system in Australia that can give the big retailers a deep, systematic understanding of why their shoppers behave the way they do for any category, segment, brand.

It is a hugely powerful research tool that informs the category vision, strategy, and tactical plans of the top 40+ big names in grocery and liquor with billion-dollar turnovers. 

You’d be joining a small team of c10 Analysts and Strategic Consultants who punch well above their weight, working with Buyers, Sales, Marketing and Category stakeholders to inform category strategy through a systematic analysis of shopper mindset, sentiment, and behaviour.

A Variety of ad hoc briefs using rich, nuanced data set:
  • How can we premiumise our category? What are the opportunities?
  • How can we validate those opportunities by understanding our shoppers?
  • We can see growth in category X – what are the opportunities for shoppers to trade up?
  • Pricing promotions – to what extent should we be promoting quality v price?
  • What should my layout be? Am I blocking correctly?
  • How do shoppers behave on certain missions?
Day to day tasks:
  • Drive big strategic accounts. Own the relationships to ensure long term retention and growth.
  • Dive in to the (survey) data to tackle a mixture of customised briefs and regular reports
  • Synthesise data, pull out critical insights and add top-level thinking to all deliverables
  • Deliver regular presentations and workshops
  • Develop your reputation as a specialist in the FMCG/Category Insights, advocating the Shopper.
  • Support senior management with thought leadership, marketing and representing the agency in industry
  • Upskill and support the client service team
  • Bring energy, ideas, and support to your teammates
Desired experience:
  • Significant experience in FMCG/ Retail/ Shopper Insights & Category Strategy
  • Ideally experience in another agency environment
  • Experience of survey data ideal (market research profile)
  • Experience of using POS, loyalty, panel data highly regarded
  • Passionate about FMCG trends and innovation
People that work here love the very personal feel to the business and relationships with clients. It’s a high-quality environment. Brilliant from a networking point of view, to get to know all the important people in Grocery and Liquor. You can really own this role and develop it from here.

Total flexibility + Gym membership + Competitive remuneration on offer.

Interested? Please send your CV to or call Gemma on 0452417265 for a confidential discussion about this role and related opportunities.

About Resources Group:
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC. 
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.