Qual meets Culture, Community & Cutting-Edge Tech

Do you get excited by the messy, marvellous complexity of real human lives? Are you part researcher, part anthropologist, part storyteller? If you’re nodding, keep reading.
I’m working with a pioneering strategic insights consultancy that’s redefining how we understand people in their homes, communities, and digital worlds. They're on the hunt for a qualitative researcher who thrives in the online space, someone who knows how to blend empathy, tech, and cultural nuance into impactful insight. You’re a strategic and critical thinker.

What You’ll Be Doing:

• Designing and leading online qualitative projects – think digital diaries, mobile ethnography, online communities, video storytelling, social listening, market scans, and cultural insights.
• Capturing in-the-moment behaviour and turning it into compelling cultural insight.
• Working on brand strategy, innovation, and communications projects across a range of top commercial clients.
• Championing new tools and methods. As a global collective, this business has an exciting range of tech and tools for you to play with and they are always open to hearing about new methods.

About You:

• 4+ years’ experience in qualitative research, with strong online qual exposure.
• Passionate about human behaviour, storytelling, and cultural trends.
• Able to talk directly with a client to understand their needs and challenges and translate that into a research brief.
• Able to deliver a Qual project end to end, collaborating internally to ensure client excellence.  
• A confident presenter who makes sure their insights land for clients, are actionable and meet objectives.
• Experience in cocreation and workshopping will be highly regarded.
• You might have an academic background in anthropology, sociology, or psychology (or just a natural knack for digging deep into people’s lives).
• A Hong Kong national.

What’s in it for you?

• A chance to join a leading name in insights with a global presence but their feet firmly planted in the local.
• The chance to shape how digital qual is done – they welcome bold thinking.
• Big-name clients, meaty briefs, and a purpose-led approach to insight.
• Fantastic offices and a hybrid work model.
• 20 days annual leave, quarterly wellness days, and group medical insurance.

To apply send your CV to Rowan Haylett at rhaylett@resourcesgroup.com
  
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.