- Posted 16 May 2024
- Salary$90,000 - $110,000 + SUPER
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy, Marketing Strategy
- Reference796877
- Job Category Qualitative Research & Planning, Quantitative Insights & Strategy, Behavioural, Innovation & Brand Strategy
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Qualitative Strategist - Cultural Insights + Human Behaviour
Job description
This role will stretch your left and right brain thinking, blending logic with creativity.
This independent, values-driven insights agency is expert at exploring what’s in people's heads and hearts. It decodes culture and explores human behaviour.
Their approach to problem-solving is grounded in qualitative research, behavioural economics, cultural insights, AI and quantitative analysis.
The role: Qualitative Strategist
Working in deep collaboration and partnership with clients, strategists are involved in all aspects of the consulting process— client brief, research design, qualitative facilitation, translating insights into stories, analysis, testing ideas, writing trends reports, storytelling, designing evidence-based interventions, and client presentation.
B-Corp accredited, everything they do is centred around making the world a better place and having strong partnerships with socially aligned commercial brands, charities, NGOs, and government departments across industries, from mental health to sustainability, education, and technology.
They build brands, create experiences, plan futures, and work on interesting topics such like:
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
This independent, values-driven insights agency is expert at exploring what’s in people's heads and hearts. It decodes culture and explores human behaviour.
Their approach to problem-solving is grounded in qualitative research, behavioural economics, cultural insights, AI and quantitative analysis.
The role: Qualitative Strategist
Working in deep collaboration and partnership with clients, strategists are involved in all aspects of the consulting process— client brief, research design, qualitative facilitation, translating insights into stories, analysis, testing ideas, writing trends reports, storytelling, designing evidence-based interventions, and client presentation.
B-Corp accredited, everything they do is centred around making the world a better place and having strong partnerships with socially aligned commercial brands, charities, NGOs, and government departments across industries, from mental health to sustainability, education, and technology.
They build brands, create experiences, plan futures, and work on interesting topics such like:
- Understanding the future needs of Australian housing
- Joining the dots between fashion and female empowerment
- The changing patterns of media consumption
- Exploring Gen-Z relationships with love and dating
- Creating behaviour change captions to help teens stay safe online.
- Understanding how to convert one-off donations to regular giving.
- Reducing risky driving through behavioural interventions
- 2+ years’ experience in qualitative insights/strategy/research
- A multidisciplinary approach to problem-solving
- Empathy, curiosity and have their finger firmly on the pulse
- Qual toolkit -workshops, in-depth interviews, focus groups, online communities, ethnography, and observations.
- An understanding of behavioural tools – nudging, social forms, framing, heuristics, RCTs, scarcity, unconscious biases, rational choice, would be highly advantageous
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.