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Qualitative Brand Strategist - Cultural + Behaviour + Brand

Job description

We’re looking for a strategic thinker with an appetite for learning, experimenting, and pushing boundaries in the space of consumer insight strategy.
You’re a cultural sleuth. Passionate about talking, observing people and developing a deep contextual understanding of behaviour and motivation.
You love theory but moreover you love applying it in a commercial agency context, working across a constant flow of projects and clients to unlock growth opportunities with inspiring strategies to engage consumers and create cultural meaning.
Your heart beats a little faster at the idea of cutting-edge big qual data + consultancy – bringing together amazing minds and technology.
The Agency:

  • National independent consultancy – diverse, empathetic, and totally engaged in intriguing marketing and business challenges

  • Future-facing, tech-enabled and highly consultative

  • Committed to a brighter future –B-Corp certified, Reconciliation Australia and progressive employee benefits, such as:

  • Flexible working – additional leave for extra long weekends + wellness days + additional holiday + WFH or office flexibility

  • Heaps of social team events and community activities

  • Progressive parental policies and other support systems

  • Ongoing training and learning sessions to stimulate creative minds!

  Key Responsibilities:

  • Manage and strengthen client relationships

  • Unpack client problems and design research frameworks

  • Qualitative consumer engagement techniques – groups, workshops, ethnography, social media

  • Synthesising, analysing and contextualising data

  • Delivering impactful strategies in creative, inspiring stories

  • Trend blogs and written pieces detailing the changing culture of consumers and brands

  • Spotting opportunities to evolve client’s thinking and your own

  Our Ideal Profile:

  • Previous experience working in consumer insights – research agency, brand strategy or planning

  • A keen interest in consumer behaviour

  • Expert in qualitative research methods

  • A psych/behavioural academic profile is particularly exciting

  • A commercial brand/marketing/innovation lens of insights

  • Excellent at distilling findings into tangible actions for clients

  • You can think analytically, creatively, and laterally all at once

  • You enjoy a varied role tackling problems such as: brand strategy & communications, product experience and service design, decoding society at scale, illuminating people and tribes.

 Interested? Please send your CV to or call Gemma on +61 (0) 452 417 265 for a confidential discussion about this role and related opportunities. 

About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.