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Qualitative Associate Director - Global Insight & Brand Consultancy

Job description

Work on research enabled brand and cultural consultancy with Top Global Brand clients in Technology, Entertainment & Finance.
Help them to achieve ultimate success and by resonating with the people who engage them and the wider culture. Do this by using qualitative research methodologies to understand people and brands through a cultural lens.
Based in Singapore, you will work across the Asia Pacific region engaging people from all walks of life.
The work is highly strategic and based on both the discovery of consumer insights and their application to help create brands, design new products and services, test concepts and form market strategies.
Key areas of interest and responsibility:
  • Trend blogs and written pieces detailing the changing culture of consumers and brands
  • Qualitative consumer engagement techniques – focus groups, workshops, ethnography etc
  • End to end leadership of research projects
  • Leveraging new leads/ spotting growth opportunities
  • Client relationship management
  • Integrating quantitative insights/other data sets
  • Inspiring and motivating the wider team
 This agency uses a wide range of traditional and innovative qualitative approaches. They apply their deep knowledge, intuition, and experience to every client problem.
They are a global business with a well-established Singapore office that is fun, collaborative, and ambitious.
Required experience:
  • Passionate about consumers, culture, and brands
  • Ideally experienced Technology, Finance & Entertainment clients
  • Local languages are highly desirable, especially Mandarin
  • Prior market research agency//brand consultancy/planning experience essential
  • Expertise in qualitative research methods
  • Proven experience of using insights to inform business action.
  • Full working rights in Singapore
  To apply, please send your CV to Emily Moser at Resources Group or call me on +61 449 172 882
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.