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Qualitative Associate Director - FMCG & Retail Insights

Job description

This amazing boutique agency are at the forefront of consumer insights and brand strategy in the FMCG/CPG and retail space! A tight-knit team of brand enthusiasts and creative thinkers, they are known for their ability to use advanced quantitative and qualitative methodologies to deep dive into the consumer psyche and  provide actionable real-world insights to their high-profile clients.

The Work
Never a dull moment! Projects are super varied and include customer journey mapping, user experience testing, accompanied shops, innovation, range optimisation, product pricing, ad testing, package optimisation, and behavioural segmentation.
Clients are mainly fmcg brands, retailers, and restaurants. Everyone in the business is a real foodie and they love spending their time exploring new cafes, restaurants, and recipes together along side the day to day of the job!
As a qualitative expert, you will report into the Head of Qual and be given full autonomy over projects. You will run things from pitch to presentation, using a range of face to face and digital techniques, constantly developing your product and industry knowledge. You will be integral to the growth and development of the team, mentoring junior researchers and using your own innovative ideas and creative story telling to deliver high-impact work and develop forward-thinking approaches.

The Culture
One of the best around! A culture centred around wellbeing and work-life balance, they deeply care about their people, and this shows in their employee benefits, development opportunities and flexible, supportive environment. They offer:
  • A four-day working week for all employees
  • Five weeks annual leave (plus optional unpaid leave)
  • Social events, weekly lunches
  • Personalised development plans, uncapped progression and more!
  • All voices are heard, there’s no hierarchy and no egos!
About you
  • Strong qualitative research skills gained from a market research agency or brand consultancy. This will include IDIs, groups, ethnography
  • Enthusiasm for the fmcg/cpg sector – specifically food and drink!
  • Brilliant client skills and the ability to develop lasting relationships
  • Someone who thrives in a fun, fast-paced, entrepreneurial environment
Interested? To chat it more detail about this and other exciting opportunities email Cat at Resources Group on

Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.