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Qualitative Account Lead - Brand, comms, innovation, and culture

Job description

Step into a leadership role where human understanding meets strategic impact. This growing insights consultancy is on a mission to help ambitious brands solve complex problems and unlock growth through deeper cultural and behavioural understanding.

The Opportunity

As a Qualitative Account Lead, you’ll take the reins on high-profile projects for some of Sydney’s leading organisations. This is a chance to use your creative problem-solving skills, bring fresh thinking to clients, and deliver insights that genuinely move the needle. You’ll lead projects end-to-end, mentor junior researchers, and collaborate with a team of smart, curious colleagues who are passionate about stretching what’s possible in qualitative research.
What You’ll Be Doing
  • Leading qualitative projects across brand, comms, innovation, and culture.
  • Partnering with clients to understand challenges and deliver actionable strategies.
  • Coaching and supporting junior team members to grow their craft.
  • Bringing fresh approaches to methodology, analysis, and storytelling.
  • Contributing to the growth of the Sydney office and shaping its future direction.
About You
  • 4+ years’ agency experience in qualitative research
  • Strong background in marketing, psychology, social sciences, or related fields.
  • Skilled in techniques like brand development, comms testing, and NPD.
  • Naturally curious, creative, and confident in pushing ideas further.
  • A collaborative leader who enjoys guiding clients and mentoring teams.
Why Join?
  • Competitive salary package
  • Work alongside some of the sharpest minds in the industry.
  • Dedicated learning and development time each week.
  • A dynamic, creative office environment, with flexibility to work from home.
  • Be part of an award-winning, fast-growing agency making a mark in Australia.
If you’re ready to do the best work of your career, apply now and bring your qualitative expertise to a consultancy that’s shaping the future of insight.
Send your CV to Jennifer at Resources Group: jbesanvalle@resourcesgroup.com
  
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.