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Consumer Insights Manager - FMCG/Health & Wellness

Job description

Help shape the future of this ASX-listed Australian-owned FMCG leader. Specialists in personal care and wellness, the business is currently in an exciting transformation phase.

It's an organization ready to face the future, looking to build on its strong heritage and with a portfolio of much-loved Aussie brands. As a collective, they have set a clear strategic direction. A pivotal tactic within this plan is establishing a new Insights department. The team will have a growth mantra and help put the consumer front and centre of all business planning and decision-making.

As the Consumer Insights Manager within the team, your responsibility will be to support the Brand and Innovation teams in better understanding consumer motivations, behaviors, and trends. With the support of the Insights Director, you will write a strategic research plan, partnering with internal stakeholders to uncover needs and opportunities. As a newly created role, it is a blank page and a rare and exciting opportunity to own and shape something. You'll have the budget to engage research agency partners, and the business will look to you as the expert, helping them understand the insights and filter and distil the relevant and vital information.

Your focus:
Strategic Planning: Develop an annual research plan to achieve short—and medium-term goals while supporting long-term business growth.
Innovation Planning: Leverage consumer insights to identify unmet consumer needs and develop or refine winning products, helping to foster a culture of innovation.
Brand Brilliance: Harness the power of research to unpack and realign the blocks needed to build brilliant brands.
Research Execution: Effectively select and brief research agency partners, collaborating on objectives and methodology, identifying timelines and budgets, and managing the research delivery process.
Impactful Communication & Reporting: Deliver powerful insights with clarity and precision, presenting findings in compelling reports and presentations that resonate with stakeholders at all levels.
About You
  • You have a proven track record as a Consumer Insights Manager or Agency Market Researcher within FMCG or CPG.
  • You have a strong understanding of primary research methodologies across quantitative and qualitative research, with any experience of shopper/category data and analytics being helpful.
  • You can drive action from data and have experience helping power innovation and guide brand strategy.
  • You are a great communicator and confident storyteller able to relay information and insights in an engaging, verbal, and written format.
  • You naturally build relationships with internal stakeholders, external partners, and suppliers.
  • You are self-motivated, entrepreneurial, and comfortable with ambiguity. ]
This organization affords its staff flexibility, ownership, and autonomy as an employer. It offers great perks, including a supportive EAP, access to an on-site Health and Wellness Hub, employee discounts, free parking, excellent L&D, and a hybrid work arrangement.
To apply for this fantastic role, please send your CV to Rowan at
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