- Posted 01 May 2023
- Salary$100,000 - $125,000 + super
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy
- Reference673819
- Job Category Qualitative Research & Planning, Behavioural, Innovation & Brand Strategy
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Account Director - Qualitative Market Research
Job description
One of Australia's leading brand, product and innovation research companies in the FMCG/CPG and retail space is offering a fantastic opportunity for a Qualitative Account Director to join their team of innovative professionals.
Masters at identifying the “consumer truth” they are able to pinpoint the insights that resonates with a clients target audience creating compelling brand stories that connect on a deeper level.
They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.
Services they offer:
To apply or for further information, please contact Rowan Haylett at Resources Group on: 0449880582 , email: rhaylett@resourcesgroup.com.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Masters at identifying the “consumer truth” they are able to pinpoint the insights that resonates with a clients target audience creating compelling brand stories that connect on a deeper level.
They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.
Services they offer:
- Portfolio positioning
- Communications testing
- New brand development
- Target Market Identification
- Visual identity strategy
- Category deep dives and U&A’s
- Consumer and shopper journey mapping
- Occasion and need state mapping
- Innovation platform development and screening
- Shopper research
- Assisting with new business development , writing winning proposals
- Research design and development of qualitative discussion guides
- Fieldwork moderation and interviewing
- Prepare presentations and reports including strategic recommendations.
- Client presenting, work shopping and action planning
- Proactively manage and maintain relationships with designated clients, both during and beyond project work
To apply or for further information, please contact Rowan Haylett at Resources Group on: 0449880582 , email: rhaylett@resourcesgroup.com.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.