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Qualitative Senior Strategist - Cultural Insights

Job description

The agency: Cultural Insights, Trends and Strategy
Operating across 50+ markets, this cultural insights and strategy agency transforms human emotions, trends and cultural experiences into insights that meet commercial goals.
With offices in Sydney, London, NYC and Singapore, their global team of researchers, strategists, and data analysts and designed to help the world’s most exiting brands grow, solve big problems, and navigate change.
The role: Qualitative Senior Consultant
Joining the vibrant Sydney office, you’ll be an integral member of their most strategic teams! They are experts at translating qualitative insights, emotions and trends into insights that shape user experience, purchase journeys, branding, communication campaigns and thought leadership for cutting-edge commercial brands and social enterprises across all sectors from retail, fashion, FMCG, services, technology and NPFs. 
As an experienced and hands-on qualitative strategist, you’ll be involved in all elements of the strategic research process from proposal writing, running fieldwork and workshop facilitation to insight generation, reporting, managing sparky juniors and delivering highly impactful client presentations.
The projects they work on are amazing, truly at the intersection of culture, human behaviour, and brands such as:
  • Researching perceptions of 90s nostalgia and how it is changing the beauty industry
  • Investing in the growth of non-alcoholic brands in Gen-Z
  • Joining the dots between fashion, and female empowerment  
  • Capturing day-in-the-life portraits for a global FMCGs media campaigns
  • Exploring trends for sustainable packaging
  • Identifying new themes and experiences in parenthood
Here’s what we’re looking for:
  • Proven experience within a qualitative insight environment managing projects end-to-end
  • An impressive methodological toolkit and tangible experience running groups, workshops, IDIs, co-creation sessions and online communities
  • Enthusiasm for building trusted and strong relationships with commercial and social events
  • A problem solver, you can think both analytically and creatively, with an inherent curiosity and desire to spotlight how current trends and experiences will shape the future
  • Top-notch communication, storytelling, and presentation skills
The benefits:
The agency offers clear progression plans, collaborative culture and an innovative team in addition to industry-leading benefits: annual bonus, generous gender natural parental leave schemes, paid sabbaticals, work-from-anywhere days, industry-leading L&D, summer half days, 30+ days AL social events, health benefits and much more.
Interested? Please contact Emily at or call me on +61 449 172 882 for any additional information

About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.