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Qualitative Associate Director - Brand Insight, Strategy and Innovation - Brand Consultancy

Job description


Qualitative Associate Director - Brand Insight, Strategy and Innovation - Brand Consultancy

Central London (Hybrid, c2 office days a week)

£50,000 - £60,000 + strong benefits

This innovative and highly successful brand transformation consultancy is on the lookout for a strategically minded qualitative researcher (Associate Director or Research Director level) to join their growing team.

Focused on delivering qualitative consumer insight to support branding, innovation, and communication consultancy, you will work across a huge range of fascinating international projects from strategic and long-term innovation through to NPD, service innovation, brand, portfolio and category innovation and commercial big growth idea innovation.

Remaining hands on throughout projects, you will run and deliver big impact pieces for both established and new clients, generating insight using qualitative methods (focus groups, communities, co-creations, immersions), ultimately translating this insight into ideas and strategic directions for clients. You will also constantly work closely with quantitative researchers, strategists, and designers, collaborating on both insight generation and project delivery/strategy.

Leading projects across a host of consumer sectors (fmcg, retail, beauty, spirits, household goods) you will play a key part in driving the development of creatively strategic branding solutions, both as part of a passionate team and in a position of leadership.

A high achiever who has propelled through the ranks in a research boutique/brand consultancy or within a creative role in a larger market research agency; you will be an insight and strategy expert with experience running qualitative research processes inclusive of proposal writing, discussion guides, focus groups/co-creation/workshops, analysis, and end delivery.

You will be fascinated by different cultures; you love working internationally and have a flair for storytelling with an ability to write compelling brand stories. Equally important is exposure to innovation and brand research projects and outstanding communication, client management and leadership abilities.

Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.