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Brand Strategist

Job description

This cultural consultancy is on a journey to set a new standard in strategy and behaviour change. As a consultancy, they are defined by other deep focus on culture and technology development, allowing them to connect, understand and measure the influences shaping society in real-time.

They partner with Fortune 500 companies, NGOs, Government organizations, and high-growth Australian start-ups across a wide-ranging mix of industries from retail, beauty, technology, and e-commerce, to services, slow fashion, and food. Each instance provides strategies designed to envision future scenarios with tangible steps and recommendations to make them a reality.
Creativity, empathy, humility, and courage are the values that unite the agency. Boutique in size (c20 people), they offer genuine flexibility, tailored progression, and hands-on senior mentors to guide you in all elements of your professional development.

This Role

As a Cultural Strategist, you will partner with commercial clients, solve problems, uncover growth strategies, and deliver future thinking recommendations, content, and insights that spark change. In this context, you will be required to offer future vision and analysis by providing workshops, presentations, and tailored reports covering communications, behaviour change, innovation, branding, and new product development.
Fast-paced, this role will see you rolling up your sleeves and getting messy understanding culture, immersing yourself into communities, events, and other Points of View, to understand how businesses, brands, and organisations need to act.
Boutique in size, you’ll be joining an exceptionally smart, collaborative, and agile bunch of market researchers, qualitative strategists, creatives, consultants, designers, and behavioural strategists.

Core Responsibilities
·        Brief Interpretation: Understand client strategy problems and research questions, with the ability to turn their uncertainty into your compass for investigation
·        Research: Performs robust and diligent intel gathering from across the web and with qual and quant resources, pulling disparate signals together to make sense of cultural change
·        Storytelling: Translate data into reports, presentations, recommendations, and workshops that deliver a solution to client problems, and strengthen their connection between people, brands, and culture.
There is no ‘one-size’ fits all here, and the agency firmly believes that the most successful teams are made up of a wide collection of skills, experience, and perspectives united in their approach to problem-solving. However, there are some key qualities we’re looking for:
·        Commercial experience blending right- and left-brain sensibilities ideally within the strategy, cultural insights, or qualitative research agencies
·        An appreciation for strategic imagination, high-impact storytelling, and curiosity.
·        Capacity to perform under deadlines, pivot when necessary, and work collaboratively
·        Plugged in, well versed, and constantly monitoring the social media landscape: memes, online behavior, niche subreddits, brand activity, attitudes, trends, pop culture
·        Experience running qualitative groups, online communities, in-depth interviews, workshops, or ethnography would be highly advantageous
Interested? To apply, please get in touch with Emily Moser or call me at +61 449 172 882 for any additional information.
About Resources Group:
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to understand your career aims truly and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue chips across Australia, NZ and APAC. 
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.