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Qualitative Brand Strategist - Cultural Insights, AI & Behaviour Change

Job description

Our client, a leading cultural insights agency, pioneer the latest in cultural strategy, behavioural science, and disruptive AI technology. They love solving complex brand challenges in new and imaginative ways – and this is your chance to join them!
As well as boasting an impressive list of high-profile clients, this company pride themselves on being truly purpose driven, with strong ethical values and a genuine commitment to employee well -being, flexibility, inclusivity, and equality.
The Role
Thanks to continued success the Melbourne team are on the lookout for a qualitative researcher/strategist with an appetite for learning, experimenting, and pushing boundaries in the space of consumer and cultural insights.
Key Responsibilities:
  • Unpack client problems and design research frameworks
  • Qualitative consumer engagement techniques – groups, workshops, ethnography, social media etc
  • Synthesising, analysing and contextualising data
  • Delivering impactful strategies in creative, inspiring stories
  • Trend blogs and written pieces detailing the changing culture of consumers and brands
  • Spotting opportunities to evolve client’s thinking and your own across new methods and technologies (AI, Quant, behavioural science)
About you
You love diving into new ideas and exploring different cultures. You’re passionate about talking to
people, observing, and developing a deep contextual understanding of behaviour and motivation.
You thrive in a fast-paced environment and love working across a constant flow of projects and clients.
Must haves:
  • Prior experience in insights led strategy (market research agency ideal)
  • A keen interest in consumer behaviour
  • Experience in qualitative research methods (including focus groups, interviews, ethnography)
  • Vibrant, energetic, excitable curiosity in the world and people
  • A psychology/behavioural science background would be interesting, but is not essential
In exchange for your skills and experience you will be joining a fun, lively, progressive agency with strong benefits, flexibility (hybrid working, flex hours, additional leave) and amazing progression opportunities.
If this sounds like you and you are intrigues to learn more, please send you CV over today to arrange a confidential chat –
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.