“Mainstream Australia no longer exists, says Bauer's Jane Waterhouse”
Bauer Media has published a study suggesting that the mainstream Australian woman isn’t a real concept anymore. The study goes on to suggest that brands need to update their form of marketing and communication to appeal to the modern-day Australian woman.
The Lab, a leading brand strategy agency, partnered with Bauer Media to investigate how well marketers communicate with modern-day women in Australia. The study found that marketers heavily relied on stereotypes when trying to appeal to women.
So, while the study found that ‘mainstream women’ no longer exist in Australia, marketing is still directed to the stereotypical woman who is 38 years old with English ancestry, has two kids, and a comfortable lifestyle.
Read the full story at Ad News: http://www.adnews.com.au/mainstream-australia-no-longer-exists
“Sharp Growth in Autonomous Car Market Value Predicted but May Be Stalled by Rise In Consumer Fear”
A new study has revealed that the global autonomous vehicle market’s value is set to grow more than tenfold from 2019 to 2016.
This research from Allied Market Research comes in stark contrast from the recent surveys indicating that most of the public are afraid of driving or even sitting in self-driving vehicles.
According to the study, the global market for autonomous vehicles will be at $54.23 billion by 2019 and at $56.67 billion by 2026 with an annual growth rate estimated at 39.47% for this period.
The Allied Market Research also stated that the main reasons for the expected boom in autonomous cars include “elimination of accidents caused due to manual errors, reduced carbon dioxide emission from autonomous vehicle ... less battery capacity & less consumption of gas by autonomous vehicle and high penetration in the automotive sector also contribute to the market growth”.
However, at the same time the public is becoming increasingly fearful of riding or riding one of these vehicles. The study also pointed this out by saying “low consumer acceptance ratio and the burgeoning threat from hackers in the driving operation hamper this stated growth”.
“Plant-Based Milk Sales Rise 30% Since 2015 In The UK”
Market research has revealed that sales of plant-based milks have significantly increased since just 2015 by 30%. While this figure describes the popularity of plant-based milk in the UK, the market research firm, Mintel revealed that sales of plant-based milk has also increased in the U.S.
In fact, plant-based milk sales in the U.S are growing on a larger scale as they have increased by 61% since 2012, with the industry reaching $2 billion in 2017. Mintel also reported that the most common non-dairy milk on sale was currently Almond milk.
Visit Green Matters to read the full story: https://www.greenmatters.com/food/2018/08/27/2vp6CH/non-dairy-milk-sales-up
“UK Private Healthcare Market is set to expand at a sluggish 2.8% CAGR during the forecast period (2017–2025)”
Market research has revealed that the decline in customers opting for private medical insurance and low medical cover pay-outs to clinics is likely to affect the UK negatively.
Persistence Market Research made these claims after completing their latest study which found that the UK private healthcare market will only increase at a low 2.8% CAGR for the period of 2017 to 2025.
Across the UK, leading private healthcare providers are attempting to increase their patient numbers by offering multiple fixed packages for different treatments and procedures. Because of this, private companies have focused on using medical scheme membership brochures and local media to expand their client base and reach a new audience.
Click here to read the full story at Our Market Research: https://ourmarketresearch.com/2461/uk-private-healthcare-market-is-set-to-expand-at-a-sluggish-2-8-cagr-during-the-forecast-period-2017-2025/