Former Cambridge Analytica Director Opens New Political Consultancy
Cambridge Analytica closed amid claims of improper use of millions of Facebook users’ data for political purposes. However, a former director at Cambridge Analytica has now launched a company that will employ several the political consultancy’s staff.
The company is called “Auspex International” and has opened just two months after Cambridge Analytica closed. A press release has revealed that this new company will focus on political, social, and developmental campaigning for NGO’s and political parties.
The founder of Auspex International is Ahmad Al-Khatib. He had previously joined Cambridge Analytica parent company Emerdata in January of this year, just months prior to Analytica’s closure in May.
Mark Turnbull is joining Ahmad AL-Khatib as a managing director of Auspex International. Previously, Turnbull was a managing director of Cambridge Analytica’s International Political division.
To read the full article please visit Research Live: https://www.research-live.com/article/news/former-cambridge-analytica-director-opens-new-political-consultancy/id/5041143
Father of modern marketing Philip Kotler on avoiding brand decay and preparing for disruption
Philip Kotler is an author, consultant, professor and he’s been called ‘the father of modern marketing’. Kotler has been a leading voce in marketing for the past 50 years and has recently published his latest book.
Although his first marketing book was published in 1967, Kotler believes that certain marketing principles remain significant today.
Kotler stated that factors such as product, price, place and promotion should be integrated and from that integration, the right routes to market are found. “If you have a high-class product, you can’t use low-class media.” He believes this principle remains important in today’s marketing industry.
The distinguished professor of international marketing also discussed the issue of brand decay. He suggested that brand decay partly occurs due to “a sameness of offer and pricing terms”. Kotler went on to offer advice to prevent brand decay by stating brands must “get better at differentiation”.
In the age of the internet and Big Data, there are now scientifically measurable ways of planning and achieving marketing to fit the Kotler model.
If you would like to read the full article, visit Marketing Week https://www.marketingweek.com/2018/07/12/philip-kotler-modern-marketing/
Australian firms "complacent" about using data: report
A global study has found that many Australian businesses “lack ambition" when using data for competitive advantage according to the “Analytics Impact Index”. The report suggested that this apparent lack of ambition was because of low competition and a fear of failure.
The Analytics Impact Index made these claims after discovering that Australian firms scored lower in areas such as tolerance of risk-taking when experimenting with data and with recruitment of data specialists.
The Australian businesses most likely to call in consultants are those that currently lag in their data analytic capability, reports the Analytics Impact Index. It went on to state that leading companies in data analytics were more likely to have access to in-house staff.
Other sources agree with this report. Enrico Rizzon, a partner at AT Kearney, said "The Australian environment is in general less competitive than business environments in the UK and certainly North America”.
For the full article, please visit the Australian Financial Review: https://www.afr.com/technology/australian-firms-complacent-about-using-data-report-20180715-h12p9i
On Your Marks: Business Leaders Prepare For Arms Race In Artificial Intelligence
A Forbes Insights survey has revealed that 95% of executives believe that artificial intelligence will play an important role in the future of business. The Insights survey also found that 99% of executives in technical positions claimed their companies will boost their AI spending in the year coming.
Currently, there are around 5 billion digital assistants such as Amazon’s Alexa and Apple’s Siri. However, data from IHS Markit predicts that, by 2021, this number will rise to 8 billion digital assistants.
It is suggested that a similar rise in the popularity of AI use within businesses will also incur. 86% of corporate leaders agree that companies which fail to implement AI will be significantly disadvantaged.
The Insights survey also found that 73% of executives claimed their businesses are experimenting or planning to implement AI technology.
The article in full is available at Forbes: https://www.forbes.com/sites/insights-intelai/2018/07/17/on-your-marks-business-leaders-prepare-for-arms-race-in-artificial-intelligence/