We collect the best stories for you so you don’t have to go searching for them. This week’s roundup features stories from the artificial intelligence sector, big data analysis and machine learning from around the world.
Flamingo AI releases business update
Based in Sydney and New York, Flamingo AI provides AI-powered virtual assistants platforms for companies that focus on financial services. Flamingo AI has recently confirmed that 10 of their clients are progressing through paid trials whilst 9 of them have already had virtual sales and service assistants deployed.
Some of Flamingo AI’s clients include MetaLife Asia, CHUBB and Liberty Mutual. The platforms created include ‘Rosie’ who is a cognitive virtual sales/service assistant, ‘Maggie’ who is a virtual enquiry assistant and ‘Libby’ who is a knowledge engine for the platform data – though she is still being developed.
CMO has the full story here:
UK joins forces with France on artificial intelligence
France and the UK are set to sign a five-year agreement for them to “work together to improve digital services”. The CEO of the Alan Turing Institute, Alan Wilson said that the goal of France and the UK working together is to build data and artificial intelligence that would enrich the world.
The Alan Institute signed a deal with Frances DATAIA institute to collaborate on multiple research areas that include sharing expertise, hosting joint workshops and implementing algorithm. Both countries governments have agreed on the plans whilst at the Digital Colloque in France. The Colloque was an event to host a joint digital conference where experts from the UK and France came together to share knowledge and skills on issues of AI, cyber security and digital skills.
The two countries also plan to start-up accelerator Entrepreneur First in Paris and foster tech talent.
Computer Weekly has the full story here:
How L’Oréal drives marketing effectiveness and media neutrality
The iconic brand has created a tool called ‘cockpit’ that allows them to measure the ROI and productivity of its digital media investments. This has allowed the L’Oréal to see which campaigns are working in real time – which helps them make informed choices when spending their budget.
Cockpit was developed alongside cloud business Domo and allows L’Oréal to have a “clear view on what’s working and what’s not working” according to chief digital officer Lubomira Rochet. The tool has led to changes in L’Oréal’s investment strategy as they have eliminated ‘preconceived ideas’. For example, the brand can now test its media execution in a large scale across multiple countries to see the impact of investing more in certain search terms and less in others.
L’Oréal decided to build the tool due to digital marketing becoming more complex and the brand wanted a quick way to test campaigns. Due to this innovative approach, there isn’t a focus on investing a specific amount of money on certain channels for their marketers. Instead their team can invest in areas offering greater ROI.
If you would like to read the full article, please visit Marketing Week: https://www.marketingweek.com/2018/07/03/loreal-drives-marketing-effectiveness/
How Chinese internet giant Baidu uses artificial intelligence and machine learning
Since 2017, Baidu has been the largest provider of Chinese language internet searches and other digital services. With China’s 731 million internet users, Baidu’s data set can fuel AI algorithms to improve their function.
As Baidu places its attention onto AI, the company is exploring new and interesting applications, such as facial recognition technology that could eradicate standard ID cards. Baidu has recruited one of the world’s best AI pioneers, Lu Qi, to help them achieve their list of ambitious plans. Lu Qi had previously worked as an executive for Microsoft before becoming Baidu’s COO as of January last year. Since joining he has aided the company in creating a clear plan for the company’s AI operations.
To read the full article please visit Forbes: https://www.forbes.com/sites/bernardmarr/2018/07/06/how-chinese-internet-giant-baidu-uses-artificial-intelligence-and-machine-learning/#315c64d22d55