Quant Senior Research Manager – Youth Insights / Culture / Trends
Up to circa £40,000 + Benefits – London / remote working
Brands understand the critical importance of understanding and engaging with Gen Z and Millennials. This insights agency is dedicated to helping their clients solve their toughest youth marketing challenges.
Few research agencies truly specialise in targeting and understanding this group of consumers, and this insight team have carved out a niche and highly successful offering to do just that. Combining quantitative and qualitative approaches, this insights team’s ability to understand the youth market and successfully engage with them has enabled them to become true experts in this field and to attract an impressive list of clients spanning a broad range of sectors, helping them to succeed with their next generation of customers.
Past clients have included top names associated with the Sporting, Media, Retail and Tech sectors. A brand’s challenges are examined through the lens of youth culture and the insights that are generated spark action and deliver commercial impact enabling clients to produce inspiring products and services that truly speak to this generation of consumers.
There is now an opportunity for a Senior Research Manager to join the team working on a whole range of ad-hoc projects. To succeed, you will have a genuine interest in youth culture, as well as the ability to run with a research brief from commissioning to delivery. You will already have a strong track record in quantitative research methods, and any qual experience would be ideal as you will likely have the opportunity to work on mixed method projects.
In terms of the company culture, expect to be joining a friendly, innovative and creative team who all share a genuine passion and enthusiasm for what they do!