Qualitative Strategist – Culture, Behaviour & Brand

Qualitative Strategist – Culture, Behaviour & Brand
Melbourne, $90,000 - $110,000+SUPER

Join an inspirational, cultural and behavioural insights agency working with top brands across industries – technology, retail, automotive, entertainment, FMCG and Services.

These heroes work with any on-point brand who wants to understand Australian culture, ideals and values to contextualise how they relate to their customers.

Then, add another layer of behavioural understanding. The conscious and subconscious forces that drive human decision-making.

The icing is the high-level consultancy bringing together customer + behaviour + culture to come up with the critical insights and strategic road-maps that enable their clients to disrupt, evolve and ultimately win.

Big and small, here are some of the questions they answer:

• What is humour? How do we use humour to connect and build brands?
• What should our brand's response to COVID be?
• How do we Australianise our brand?
• What is the future of health & wellbeing?

How do they do it?

By breaking down the client’s question and building up a structured, insights-led, framework to get find the solution.

Market research features very highly in their approach, and it’s the triangulation of various data streams that makes it so robust. Think….qualitative consumer research, desk research, expert interviews, stakeholder consultation, social media listening.

They ask questions, they listen, they test ideas, they workshop and through-out they maintain a highly engaged, partnership with their clients.

Hell yeah, that sounds like me?

We’d love to hear from you if you have a background in market research, brand strategy or planning.

It’s essential you have some experience in qualitative research methodologies such as moderating groups, ethnography, depth-interviews, workshops etc.

You’ll be a deep-thinker, a problem-solver, deeply tuned in to people and behaviour and culture.

It’ll be particularly exciting if you have been trained in behavioural sciences.

The vibe:

In return, you can count on a fun, chilled team of creative, unconventional thinkers with an absolute passion for what they do so well.

Nationally, they work from cool, alternative office space. All the offices act as one larger super team, highly connected and caring.

You should definitely get in touch to find out more.

Interested? Please send your CV to glewis@resourcesgroup.com or call Gemma on 0452417265 for a confidential discussion about this role and related opportunities.

Contact Details:
Tel: 0452417265
Contact: Gemma Lewis

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