Qualitative Account Director – Cultural Insights

This agency is the largest insights and strategy consultancy in the world!! They have earnt this title through continuously challenging the norm and combing qualitative research with advanced technology, BE and analytical frameworks.

They humanise data and bring cultural intelligence into the insights. Their recommendations and nudges ignite growth and drive success for their awesome clients (BIG and small brands across all sectors). They solve problems, and dive into the main issues shaping society, politics and consumer behaviour today such as…
• Attitudes towards sustainability
• Reducing plastic
• Mental health
• Gender pay gap
• Veganism
• Youth identity
• Influencer generation & social media

As a Qualitative Account Director, you will join as a senior member of this innovative team reporting into the MD and CEO of the APAC region. From day one you will, establish strong client relationships, deliver research projects at a high level, mentor a team and been a leader. We’re looking for inquisitive quallies that can deep-dive into emotions understanding what consumers really think and feel. Your strong EQ will be a key element to your success, coupled with your impeccable communication skills

Days will be varied…

• Managing qual projects from proposal witting to final presentation
• Write discussion guides
• Conduct strategic qual research independently – groups, IDI’s, workshops and ethnography
• Storytelling and insight generation from qual insights and data
• Delivering impactful reports and client presentations (you will be their trusted advisor)
• Leading a smart and self-motivated qual team who are big thinkers

What’s the benefit for you?

You’ll have access to the latest advancements and thinking in qual research, supported by an impressive senior team, and have support from experts in the industry. There are no dull moments here. In addition to interesting problems you will benefit from, additional annual leave, free lunch in the office, career progression plans, study leave, awesome bonus package, phone bill, monthly massages, social events and tailored mentorship. There is ample room for career progression and acceleration to top management.

The values of this organisation are – integrity, collaboration, curiosity, entrepreneurship and client first.

If you are interested, please drop me a note emoser@resourcesgroup.com or call me on +61 02 9051 9968 for further information

Contact Details:
Tel: +61 (02) 9051 9968
Contact: Emily Moser

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