£35 - 40,000; London
Join this award-winning social business as a B2B Digital Marketing Manager!
Working with the Marketing & Brand Team, you’ll have the chance to build a digital marketing strategy to drive traffic, engagement, create leads for Business Development team, and increase customer retention. You will also have very strong knowledge on channels where content will be shared to get best exposure and uptake. Additionally you will get to work closely with the Content Marketing Manager and internal thought leaders to create and share engaging content including, emails, online blogs, promoting press coverage and importantly sharing back via analytics the success of content, plus be the bridge with telemarketers to provide them with reports on who is engaging with them group and where they are in the new business funnel.
Essentially you'll create a digital marketing strategy off the back off the group's propositions and customer personas and so develop everything from social media campaigns, SEO, PPC and provide timely reports to support the team to approach customers etc with them; you will also own and run the group's website!
Your background will be digital marketing - from knowledge of employer branding and B2B activity through to strong understanding of social media channels and online advertising. Effectively you'll be up to date on all things digital, be a strong communicator and storyteller, but perhaps more importantly want to bring these skills to a social business where what you do WILL make a difference!
For more information about this super Digital Marketing Manager role, contact Carl at Resources Group with your CV in WORD on firstname.lastname@example.org