Insight Director - Global Media Agency - London
Lead/develop an insights function for the global division of this renowned media agency whose remit specifically concentrates on how consumers engage with new technology/platforms and plots clients' marketing activity across them. Housed within one the original Big 5 advertising companies worldwide (which is notably a 'brand 'favourite'), this is an exciting opportunity to build an insights offering within their fast growing global team. You'll not only be assigned to work on some existing international projects with some huge brands; the plan is to expand on this significantly, incorporating and expanding upon insights capability already in place. Whilst initially a part 'standalone' role that will focus on audience planning and insights, there is the possibility to also grow bespoke projects too, although this will take more time. Ideally a senior media insights (from agency etc) or related background where skills include proficiency in audience planning tools, creating segmentations, fusing survey data with other third party data sets and media effectiveness is preferred. In return, you'll get true ownership, the chance to strategise with a great senior team, and longer term add more personnel.
For further information contact Carl at Resources Group with your CV in WORD on applytocarl@resourcesgroup