Senior Strategist – Melbourne - People & Brands & Culture

Senior Strategist – People & Brands & Culture
Melbourne, $120,000 - $150,000 + BONUS + BENEFITS

Join a group of inquisitive minds that make sense of relationships between people, brands & culture.

Using research led techniques, they unlock opportunities for brands to grow by inspiring strategies that engage consumers and create cultural meaning. Ever- evolving they collaborate with academics, opinion leaders and clients to push boundaries and create new possibilities

Some call them Researchers, others call them Brand Strategist but actually they are a mixture of both which is what makes them rather special.

As a Senior Strategist you will create and build strategy for some of Australia’s leading brands by utilising consumer and non- consumer insight techniques. These will include talking to people face to face and in online communities, using projective techniques and observing body language. You’ll immerse yourself in the daily lives of consumers and develop a deep contextual understanding of motivations and behaviour. Ethnographies and mobile diaries will also reveal ‘in the moment’ insights about how people shop, use products or go about daily lives.

Research is about getting to know people and this agency employs a range of creative qualitative techniques in order to reveal rich insights which are then leveraged to provide strategic planning for brand & communications development.

These insights will answer business problems like:

- How can I grow the category?
- How should I segment our market?
- How can we better meet the needs of our customers?
- How should we communicate the message?
- What does my brand own in the mind of the consumer?
- Are our communications emotionally engaging?
- How can we ensure that we have a lot of new product ideas to keep our pipeline full?

This is a senior role in the business where you will influence externally leading and managing key client accounts and looking for new opportunities to do more and better, as well as influencing taking a management role in the business overseeing people as well as influencing thinking and practices.

Core skills will include: Client relationship management, applying qualitative research techniques, brainstorming and idea generation, overarching brand & communications knowledge, application of cultural insights, soft business development through leveraging leads, presentation skills and the ability to influence.

Both local candidates and international candidates are encourage to apply.

To apply please contact Gemma Lewis (nee Hughes) glewis@resourcesgroup.com or call +61 (0)2 9258 1121

Contact Details:
Tel: +61 (0)2 9258 1121
Contact: Gemma Lewis
Email:

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