Work on research enabled brand and cultural consultancy with Top Global Brand clients.
Help them to achieve ultimate success and by resonating with the people who engage them and the wider culture. Do this by using qualitative research methodologies to understand people and brands through a cultural lens.
You’ll work across all tiers in SIngapore and across the Asia Pacific region engaging people from all walks of life.
The work is highly strategic and based on both the discovery of consumer insights and also their application to help create brands, build retail concepts, design new products and form market strategies.
Key areas of interest and responsibility:
• Trend blogs and written pieces detailing the changing culture of consumers and brands
• Application of semiotics and cultural analysis
• Qualitative consumer engagement techniques – focus groups, workshops, ethnography etc
• Client servicing
This agency uses a wider a varying range of approaches and tools but they are not guided by methodology, more than anything they apply intuition and experience. If you are passionate about consumers, culture and brands and work in the same way please get in touch. Local languages and experience is highly desirable and preferable.
It is expected you will come from a market research agency/brand consultancy/planning role or any role using insights to inform business action.
Don’t pass up the chance to learn more and explore this fully. For details please contact Gemma Lewis (nee Hughes) glewis@Resourcesgroup.com or call +61 (0)2 9258 1121