Research Manager – Advertising / Comms Agency - Higher Education
London - £35,000 - £40,000 + Benefits
This specialist research and insight team are part of one of the world’s largest advertising and communication networks, focussed upon building strong connections between brands and talent. They work both within the Higher Education sector helping to attract new students to universities, as well as recruiting and attracting the best talent to a whole host of commercial clients, devising successful recruitment marketing campaigns and implementing effective brand management. They help businesses improve performance through e-learning, internal communication and incentive schemes. Essentially, they help businesses attract and motivate the right people.
This role will see you playing a key role delivering insight in the Higher Education sector - the team has carved out an impressive reputation in this space and has built strong partnerships with a large number of universities and colleges. Utilising both quantitative and qualitative methods, projects span audience, brand and category insights and past project examples have included creative and concept testing, campaign evaluation, student trackers and website evaluation.
As a Research Manager, you will work closely alongside the Strategy Director, mentoring and helping to develop a small team of researchers on a day to day basis. You’ll play a key role when it comes to working on a range of interesting projects, as well as helping to further enhance the company’s research offering.
In terms of previous background, any experience conducting research in the Higher Education space is going to be advantageous and you will need to be able to demonstrate confidence running (quant and/or qual) projects from design to delivery. The ability to provide clients with data and insights that are easy to digest and action is going to be a key area of focus, so you will need to be able to demonstrate previous success in this area.
This opportunity certainly sets itself apart from others in the industry in terms of sector specialism and it is also complemented with an excellent starting salary.