Qualitative (Senior) Strategy Consultant – Melbourne - Brand Research, Strategy & Planning

Qualitative (Senior) Strategy Consultant – Brand Research, Strategy & Planning
Melbourne, $90,000 – $120,000+SUPER

Use quality insights & consultancy to increase brand health for Australia’s biggest brands.

Strategy for:
• Brand Innovation
• Brand Positioning
• Brand Communications
• Consumer Needs, Values and Purchase Drivers

These are the 4 main areas of expertise that this agency delivers on.

Through the collaborative efforts of a specialist team of individuals who come from all walks of life but have one thing in common – a drive to understand their clients and their client’s consumers to uncover ideas & opportunity which they can translate into tangible implementation strategies to ultimately build brand value.

They talk to stakeholders and consumers through workshops & consumer groups and combine this with overarching brand & marketing knowledge, ingenuity and intuition.

This is a mid-size independent agency with a fabulous reputation, opening 10 years ago and growing considerably in that time (with new offices opening in Sydney and Brisbane too). This is a vacancy for a Senior Strategy Consultant or Strategy Consultant to work with clients across the FMCG, Finance, Retail, Telecoms and Sports space (both global brands and Australia’s most loved own brands. They look for curious, passionate and big-thinkers who love branding and believe in the power of qualitative tools and methodologies to unearth the insight that you can build on. You must have a commercial mindset and be able to juggle balls in a busy and buzzing work environment. Your task will be to design, lead and deliver projects from A-to-Z whilst impressing clients, inspiring colleagues & helping with the continued growth of the business.

• Experience conducting qualitative research (5-8 years’ as a rough guide)
• Excellence in translating consumer research to formulate marketing strategies
• Must be a creative thinker, free spirit, genuinely interested in the world around you

• Very creative and flexible
• Sociable bunch
• Awesome benefits

To apply or for further information please contact Zoe Crouch – ZCrouch@resourcesgroup.com or call 02 9258 1121.

Contact Details:
Tel: +61 02 9258 1121
Contact: Zoe Crouch

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