Quant / Qual Senior Research Executive – Community Panels (Innovative Methodologies!)
London – £Excellent + Benefits
This research consultancy prides itself in offering a fully integrated quantitative and qualitative approach ensuring the best methods are used to provide rich consumer insight and actionable solutions to their clients using online communities. The research teams are also fully supported in house with software developers and technical experts.
They work across a multitude of sectors spanning FMCG, Retail, Financial and Hospitality on a whole host of tactical and strategic pieces. Projects aim to understand consumers and the choices they make about the product and services they buy, investigating path to purchase, NPD and brand and communication campaigns, as well as advertising effectiveness. Customised ad-hoc research is very much the focus here, although they do have some tracking programmes.
Culturally, this agency hire people with spark and ambition who want to work collaboratively and have a shared enthusiasm for contributing towards the growth and development of the business. As a Senior Research Executive within the team, you will be helping to deliver impactful and easy to digest recommendations to your clients – strong data visualisation skills will be needed here. The agency work across both UK and International projects – and applications are welcome from those with a qualitative, quantitative or mixed methodology background. On the qualitative side, you’ll utilise pop-up online communities, online live focus groups, eye tracking and face to face focus groups. Quantitative methods include mobile-optimised surveys, research apps and live video capture.
The starting salary will reflect your previous experience and future potential in the role. This agency also offer an in-house training programmes as well as the opportunity to complete the MRS Advanced Certificate.