Quant/Qual Senior Research Exec – Gen Z Insights / Culture / Trends
Up to circa £29,000 + Benefits – London / remote working
Brands understand the critical importance of understanding and engaging with Gen Z and Millennials. This insights agency is dedicated to helping their clients solve their toughest youth marketing challenges.
Few research agencies truly specialise in targeting and understanding this group of consumers, and this insight team have carved out a niche and highly successful offering to do just that. Combining quantitative and qualitative approaches, this insights team’s ability to understand the youth market and successfully engage with them has enabled them to become true experts in this field and to attract an impressive list of clients spanning a broad range of sectors, helping them to succeed with their next generation of customers.
Past clients have included top names associated with the Sporting, Media, Retail and Tech sectors. A brand’s challenges are examined through the lens of youth culture and the insights that are generated spark action and deliver commercial impact enabling clients to produce inspiring products and services that truly speak to this generation of consumers.
There is now an opportunity for a Senior Research Executive to join the team working on a whole range of ad-hoc projects. To succeed, you will have a genuine interest in youth culture and generational change, with a grounding in quant/qual techniques. There will be plenty of opportunity to involve yourself in the project life cycle, with scope to be drafting proposals, questionnaires, reports and delivering presentations.
In terms of the company culture, expect to enjoy being part of a friendly, innovative and creative team who all have genuine passion and enthusiasm for what they do!
About Resources Group
With over twenty five years’ experience in the business and offices in London and Sydney, no one has better knowledge of the MR and Insights job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best career move, with access to an unrivalled range of opportunities with top employers in the sector.
Resources Group guarantees confidentiality and quality service. No applications are forwarded to third party clients without an applicant’s prior consent.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation