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Qualitative Strategist - Brand strategy, consumer insights

Job description

Foodie? Quallie? Problem solver?

This global Insights and strategy consultancy help food, retail and beverage brands build stronger connections with their consumers through brand, product and experience. 

Boutique and entrepreneurial, with a global footprint, they have offices in Australia and the USA and partner with an impressive list of clients from FMCG giants to local supermarkets and independent retailers. 

The team of 10+ qualitative and quantitative researchers, strategists and foodies spend their days listening to consumers from all walks of life, understanding how they see the world, and translating this into recommendations and points of difference the business grow share of heart and share of wallet. 

Projects are exceptionally varied, from testing new store layouts to brand development, cultural segmentation, shopper journey mapping, price optimisation, new product development and visual revolution. 

The role: Qualitative Research and Insights Strategist 
As a result of new client wins, growth, and internal promotions, the Melbourne HQ is looking for an experienced qualitative researcher to join them! 
The role will be moulded around individuals' motivations, skills and aspirations, but here is what we're looking for in a nutshell: 
  • Qualitative experience – a natural people person and inquisitive mind, you have proven running depths, focus groups, shop-along, ethnography, online communities and/or workshops. 
  • Hands-on researchers – who have exposure to all elements of projects, from proposals to presentations, within an agency environment. You like working to pace and juggling a mix of projects. 
  • An entrepreneurial mindset – you love looking at problems from different perspectives, using various methodological tools and stretching your thinking. 
  • Top-notch writing skills – you can translate data into impactful and concise insights and tell a story in a report, blog, trend update, workshop or aesthetically pleasing presentation. 
  • Insight translation – you can analyse what consumers say to shape outputs beyond the obvious to land real human insights.
  • An understanding of numbers – multidisciplinary in their approach to problem-solving; whilst your focus will be qual, it's an added advantage if you can design and interpret quant 
They live and breathe their values of balance, collaboration, innovation, and inclusivity and have an amazing culture in addition to industry-leading-benefits: 
  • Flexible working split between home and office 
  • 5 weeks annual leave 
  • Stacks of social events from birthdays to Christmas parties 
  • Weekly lunches trying new cuisines, bars and restaurants. 
  • Unlimited unpaid leave 
  • Sabbaticals 
  • State-of-the-art technology 
  • Food magazine subscriptions 
  • Fantastic offices in South Melbourne 
  • Transparent leadership 
  • 1:1 mentoring 
  • Fast-tracked promotions based on merit, not years of experience 
I'd love to chat if you want to further your research career within a strategic consultancy. 
To apply, please email Emily Moser at or call me on +61 449 172 882 for a confidential chat. 

About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.