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Cultural Insights Strategist - Qualitative

Job description

Operating across 60+ markets, this cultural insights and strategy agency transforms human emotions, trends and cultural experiences into insights that uncover the truth behind our human experiences.
With offices in Sydney, London, Mumbai, NCY and Singapore, their global team of researchers, strategists, and data analysts help the world's most exciting brands grow, solve big problems, and navigate change! 
Its mission is to understand what human beings really think, how we feel and, most importantly, why. And they are always looking for new ways to find answers, whether through cultural insights, trends forecasting and ethnography or applying neuroscience, behavioural sciences, or simply different ways of approaching problems.
The role: Qualitative Cultural Insights Strategist 
This opportunity sits within Sydney's fastest-growing qualitative & cultural insights team. They translate human experiences, culture and trends into insights that shape user experience, purchase journeys, branding, communication campaigns and thought leadership for cutting-edge commercial brands and social enterprises. 
The projects they work on are amazing, truly at the intersection of culture, human behaviour, and brands. We’re looking for qualitative thinkers who can't wait to sink their teeth into the awesome projects they do, such as: 
  • Researching perceptions of 90s nostalgia and how it is changing the beauty industry 
  • Driving engagement for a non-alcoholic beer brand  
  • Exploring the history of queer design and its role in activism
  • Joining the dots between fashion, and female empowerment   
  • Understanding Music's power in restoring memories lost to dementia. 
  • Identifying new themes in parenthood 
  • Studying if our backgrounds and upbringings affect our experience of work.
 Here's what we're looking for: 
  • Qualitative experience – you live and breathe and are comfortable running depths, focus groups, ethnography, online communities and/or workshops. 
  • Hands-on researchers – who have exposure to all elements of projects, from proposals through to presentation 
  • A curious mindset – you love looking at problems from different perspectives, using various methodological tools and stretching your thinking. 
  • Top-notch writing skills – you can translate data into impactful and concise insights and tell a story, whether in the form of a report, blog, trend update or presentation.
  • Insights, insights, insights – you'll be able to analyse what consumers say to shape outputs that go beyond the obvious to land the real human insights.
  • An understanding of numbers and wider research methods – their qual work is full service integrated qual and quant. 
The agency offers clear progression plans, collaborative culture, and an innovative team in addition to industry-leading-benefits such as: 
  • Flexible working: both location and hours 
  • 20 days leave + your birthday off 
  • Industry-leading development and training 
  • 30 days a year' work from anywhere  
  • 3pm finishes on Friday summer days 
  • Paid sabbaticals 
  • Amazing strategy days and training sessions 
  • Monthly team lunches 
  • Personalised wellness funds to be spent on whatever you want, from books to yoga classes
  • Doona days off 
  • Supportive leaders who deeply care about your wellbeing 
  • Brilliant co-working offices in Surry Hills 
  • 1:1 mentoring 
  • Opportunity to travel to global offices from London to Shanghai 
Interested? Please contact Emily at or call me on +61 449 172 882 for any additional information. 

About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.